Creating your Own Professional Business Website

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Getting a website for your small business is becoming more and more necessary these days. The internet allows you to reach clients you'd be hard pressed to come into physical contact with. Today, many consumers search for information online prior to making a purchase at a "brick-and-mortar" store or using a company's service, your site may be the first chance you have at making a good impression on a potential buyer. You must have a professional-looking site if you want to be taken seriously. You have one shot at making a good first impression. With a well-designed site, your little operation can project the image and professionalism of a much larger company. With the help of The 7 Crucial Components of Website Marketing, you will learn how to market your small business to the masses through Internet media and much more!

Research studies have shown that users judge websites in a fraction of a second. Their decision-making is highly controlled by the subconscious mind and not based on logic. The 7 Crucial Components of a Persuasive Website extends far beyond the realm of a websites look and feel. Maximize your marketing budget by increasing your landing page conversion rate and understanding the psychology behind motivation and action. Learn how to incorporate The 7 Crucial Components of a Persuasive Website into web experiences that take your site to the next level. Imagine the feeling of walking into your next management meeting and reporting more results with a lower cost per acquisition due to higher conversion.

The Free 7 Chapter eBook includes:

• User-Centered Design and Persona Marketing
• Credibility Marketing
• Permission Marketing
• Free Downloads
• Your Story
• The Art of Persuasive Copywriting
• Writing for the Search Engines

Running an established small business, you might be skeptical about launching a business website because you have been doing well without it. This is indeed a valid point; however, you cannot deny that times are changing and you must adopt the change in order to stay updated. Here are several reasons why you need a website for your small business:

• Competition: This is one of the strongest reasons to have a website. You know your competitors have a website. I mean not only your local retailers but also manufacturers and online sellers use websites as a way to communicate with existing and potential customers. It doesn’t mean that all of your competitors have a web presence but probably at least one nearby has a website! Don’t lose customers to them! If you are local, adding a printable map showing your location is a great convenience for your customer.
• Convenience: If you have printed business cards and have a stack of them sitting on your counter, think of a website as your new digital business card. If a customer misplaces your printed business card then they can conveniently find you when you have a web presence. They will be able to get even more information about you and your business that could never fit on your paper business card. Just imagine if someone asks one of your customers for a recommendation. Don’t you want to be the one who is recommended? It would be great if your customer said, “I don’t have their business card but you can visit their website!”
• Credibility: I’m sure you’ve heard a professional looking website provides you with your first chance at making a good impression on a customer. A website shows that you are committed to your business and the customer is important to you. You might find that customers are more willing to do business with you because you have a website. Think of it as making that website investment for THEM!
• Build Relationships: You can find value in having an online presence by building relationships with customers via your website by sending them monthly emails or newsletters to stay in touch. It is easier to get people to visit your website and understand about your business. It is also a great customer service tool where customers can reach you 24 hours a day, any day of the week, by e-mail. Replying to their emails is a great way to develop a relationship with them! Building relationships in business through a website gives you a strong advantage.
• Advertising: Now this is a good one with which to end my list. A website can be a very inexpensive form of advertising. You can offer your customers much more information about your products or services on a website than other forms of advertising. You can make changes —seasonal or monthly changes reflected with photos or prices or have weekend specials. The sky is the limit! You can send emails and publicize sales and special offers. What about an online limited offer? What a fantastic way of showcasing your business and keeping customers!

With your Free Subscription to Web Success, You will Learn More on Building a Website for a Small Business or Non-Profit from The 7 Crucial Components of a Persuasive Website, part of The Complete Guide to Website Building, Marketing and Online Success

Are you going to sell products online? Are you going to have a daily blog? Are you going to want event calendars, photos or videos? What is crucial for your small business website success? Subscribe Free and Learn how to decide what you need out of a website and how to get it, here!

• Your Main Entrance
• Content for Your Site
• Change is Good
• Ecommerce
• Initial Investment and Future Expansion
• Difficulties in being Found
• DIY or Professional Hosting

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Get The 7 Crucial Components of a Persuasive Website today and become your own website conversion strategist. You can work on the specific needs and motivations of your different customer personas, usability issues, persuasive visual design and the persuasive copy writing of your unique website so you can exceed your goals. Let your competitors concentrate on the tools, while you concentrate on bringing measurable results to the next staff meeting.